COLUMBIA, Mo. – Every True Tiger Brands (ETTB), the official Name Image Likeness (NIL) marketing and engagement platform of Mizzou Athletics, has announced a new strategic partnership with HomePerk, bringing an innovative employee benefit to members of the ETTB business network that helps employees overcome one of the biggest barriers to homeownership while strengthening employers’ recruitment and retention efforts.
HomePerk’s Employer-Assisted Housing (EAH) program provides eligible employees access to 0% interest financing for down payment assistance and closing costs through convenient payroll deduction, creating a meaningful financial wellness benefit that can help employees achieve homeownership sooner.
“As we continue to grow the Every True Tiger Brands network, our focus remains on delivering partnerships that create meaningful value for the businesses that invest in ETTB,” said Mario Moccia, Chief Executive Officer of Every True Tiger Brands. “HomePerk is exactly the type of innovative partner we’re excited to bring to our members because it provides employers with a unique competitive advantage while helping employees accomplish one of life’s biggest milestones. It’s another example of how Every True Tiger Brands continues to connect our business community with resources that make a real impact.”
Founded by mortgage industry veteran Josh Kaplan, HomePerk was created after years of seeing qualified homebuyers miss opportunities because they lacked the resources for a down payment or closing costs. HomePerk works alongside trusted lending partners to provide financing solutions that help bridge that gap, making homeownership more accessible for working families. HomePerk manages onboarding, employee education, custom employer branding and payroll integration, allowing organizations to add a high-value benefit without increasing administrative responsibilities.
“HomePerk’s mission is to help Americans build wealth through homeownership and create stronger communities. As a Mizzou graduate and Columbia native, I could not be more excited to partner with ETTB in a way that supports Mizzou Athletics and creates a meaningful impact here at home”.
HomePerk joins a growing portfolio of Every True Tiger Brands partners that provide exclusive products, services and business solutions to companies connected through the Mizzou Athletics community. For more information about HomePerk and its Employer-Assisted Housing program, visit www.myhomeperk.com. To learn more about Every True Tiger Brands and its growing network of business partners, visit www.everytruetiger.com.
About HomePerk
Headquartered in Columbia, HomePerk is a mission-driven fintech company focused on closing the homeownership gap by delivering employer-sponsored, interest-free financing to help working Americans become homeowners and start building wealth. Offered exclusively through employers as a financial wellness benefit, HomePerk provides access to capital for down payments and closing costs, helping unlock homeownership for employees.
About Every True Tiger Brands, LLC
Every True Tiger Brands, LLC is a sports marketing agency dedicated to creating strategic opportunities for student-athletes through brand partnerships, fan engagement, and innovative revenue-generating initiatives. Since its founding in 2022, ETT has focused on empowering student-athletes to build and maximize their personal brands while navigating the evolving Name, Image, and Likeness landscape. Through strategic partnerships, comprehensive education, and forward-thinking initiatives, ETT provides a platform for student-athletes to grow as brand ambassadors, generate meaningful opportunities, and position themselves for long-term success. The organization also serves as a bridge between athletes, brands, and supporters—driving authentic connections and measurable value for all stakeholders.